The Pharmaceutical Industry in China
- A Summary of Market Mechanisms -

TABLE OF CONTENTS　

I. The Market Structure
1.The present situation
2.The number of hospitals and their distribution by region
3.The distribution system for pharmaceuticals
4.The procedure of medicine selecting, planing, approval and purchasing in hospitals
5.The factors determining medicine purchase in hospitals
6.Common marketing policies
7.Suggestions for product promotion in hospitals　

II. The Government Policies & Regulations
1.Encouraged foreign investment industries
2.Restricted foreign investment industries
3.The Drug Administration Law of the People's Republic of China by Ministry of Public Health

III. Examples & Experiences of Foreign Invested Manufactures

1. Summary
2. Balance sheet & income statement in recent years
3. Segmentation of sales by key products
4. Marketing strategies and approaches

1. Summary
2. Balance sheet & income statement in recent years
3. Marketing strategies and approaches

IV. Marketing & Promotion of Pharmaceuticals
1.Introduction of some distributors
2.The experiences of successful distributors
3.The relationship between manufacturer and distributor
4.The relationship between distributor and hospital　

V. Conclusion
Appendix: The market entry strategy of an American competitor

Price: USD$ 5000, 36 pages, 11 tables, 7 charts
Ref.no: Pm-99-5-25　

Contact Us  Tel: 8610-67738115/6/7  Fax: 8610-67738119